WELLFOOD ACTION Project – Capitalization 2016

The project was approved under the Targeted call on European Strategy for the Adriatic and Ionian Region (EUSAIR) launched in early 2016 by the Adriatic IPA CBC 2007 – 2013  Programme. The proposal builds on the capitalization of the WELLFOOD project, approved under the 2nd call for ordinary project of Adriatic IPA programme, and concluded on the 30th September 2015. 

The WELLFOOD project allowed the exchanges between researchers, technicians, producers and politicians, involving the quadruple helix typology of target groups in the knowledge-exchange process, the creation of the Cluster. However, the activities carried out have just start to pave the way for a real innovation process in the sector, being less incisive in terms of real impact for the enterprises/SMEs.

In this view, project WELLFOOD ACTION aims at contributing to the achievement of EUSAIR objective according to the pillar 4, sustainable tourism, by improving the SMEs performance and growth-diversification, and by acting in the filed of Sustainable and responsible tourism management (innovation and quality) in terms of new programmes for training in the field of education, The activites are built exploiting the good results attained by the WELLFOOD project.In particular, the project will foreseen the union of traditional Communication Actions with 2.0 social actions and events for the involvement of tourists and general target making coillide agri-food world, tourism and culture.In this context, awareness raising activities will be also done in the field of food waste prevention for a more sustainable agri-food tourism.The technical WP entail the Transfer of knowledge and support to business innovation, with actions aiming at strengthening of the supply chains and BtoB. Check-up on businesses innovation for enterprises and involvement of Innovation Agents (formed during the WELLFOOD project) in the innovation process of the SMEs is also foreseen. 

Pilot Actions will be realized among the following:

- Feasibility Study for the valorization of an intermediate entity (facilitator) for the access to the market of the local producers;

- WELLFOOD HUB and ADRIA INCUBATOR (from project Adriafootouring) valorization with a BtoC section;

- Implementation of tourist trails on the basis of the Wellbeing itineraries;

- Food for sustainable tourism and culture (activities of raising awareness at schools and active involvement of students in labs).

Project Objectives:

  • exploiting the good results attained by previous approved projects financed under IPA Adriatic CBC Programme in order to promote the implementation of the actions identified in each EUSAIR Pillar, taking into account the work done by the Thematic Steering Groups and the Governing Board
  • increasing the long term impact of cross-border cooperation through the sharing, mainstreaming and transfer of accomplished products.
  • Creating synergies among projects and partners and build up a solid network in order to strengthen and enlarge the capacities acquired and transfer good results
  • Developing synergies thanks to tools, best practices and models already implemented by different projects and partners